Please note, our system differs from the traditional Western Color Analysis categories as our focus is on the intensity and depth of color expression within each season, offering a more nuanced and personalized approach. Our palettes, developed by the renowned COCORY Color Inc., allow us to capture the subtle variations in your natural coloring — the primary focus is how light interacts with your skin. In going beyond cool/warm tones to also analyze the brightness, saturation, and intensity levels of colors, we can provide more precise and flattering results tailored to each person’s unique face color and image. For example, you may identify as cool-toned and require a pink-based, cool foundation to match your skin, but you may also find that “spring” clothing or “autumn” makeup—both warm—suit you best. While there are certainly some identifiable patterns among individuals in each season, skin coloring is complex, and what’s most flattering for one “summer soft” may not necessarily work for another.

Why choose Best of Hue?

Our approach is particularly beneficial for those who may not fit neatly into traditional Western categories and find themselves uncertain about their “season” or in need of a more comprehensive analysis. We start with a skin digitizer to measure your skin and determine your undertone before the fabric draping process. Rather than offering general hair or makeup recommendations based on a single seasonal palette, we isolate each element, exploring how different hair tones, blushes, and lipsticks look on you through a secondary draping process.

Whether your undertones are delicate and soft or rich and deep, our system ensures you receive the color palettes and personalized recommendations that truly suit you. We also consider your personality and desired image to find the palette that best harmonizes with your coloring and self-expression.

Clients often share that their sessions at Best of Hue boost their confidence and provide a deeper understanding of their personal style, ultimately saving them time and money when shopping. They also describe the experience as fun, engaging, and eye-opening. Our goal is to give you a thorough understanding of the colors that highlight your best features in a welcoming and enjoyable atmosphere.